Ever heard about Cold Emailing? Cold emails are the best way to show your capabilities to the world. Whether you’re applying for a certain job, or you want to pitch your stories to an esteemed publication, cold emails can do the trick. Cold Emails can get you leads even when there’s no opportunity or vacancy available.
As the name suggests, cold emails are emails that you write to potential “cold” people where you can find a lead out of the blue. Cold emails must be precise yet meaningful. Most importantly, your emails should be intriguing and attractive.
So without wasting more time, let’s dive into learning three important parts of writing stellar cold email using our guidelines.
1. Set a Bold First Impression
Cold emails are meant to create leads rather than just applying for a vacant space. With your email, you force someone that you have the potential to be hired or considered even if there’s no opportunity available. You make them believe that you are the right person who can add value to their business. You’re all they’re missing to improve their profits. Being this confident requires skills and practice.
You must be bold enough to convince someone to make way for you even if there’s no space. You must create your path of concrete bricks in the mud and cold emails would be your cementing material. One of the best ways to create a bold first impression is to create a catchy email address to put in your “form” line. This may look absurd but it is the first thing that catches the eye of the readers. Not to brag about anything in your email address, it should at least spell out your name.
2. Attention-Grabbing Subject Line
The second most important thing about your email is your Subject Line. The subject is the part that shapes your entire email. It can either accentuate your skills or it may punch your personality down. Sometimes, the subject can also serve as a ‘Hook’ to grab your reader’s attention in just a single glance. A well-written subject line is alone enough to get you noticed and achieve your desired opportunity.
Learn to write intriguing subject lines to add value to your cold emails. It is a skill that can unlock so many success doors for you that were not even there in the first place. Write a subject line that leaves your imprint on the reader’s mind.
3. Gently Persuasive Call-To-Action
A call-to-action (CTA) works as a little gentle reminder for your readers. It helps to improve your hiring chances and reminds the reader that he should hit you up with a reply of any sort, whether positive or negative. CTA works best to generate conversation. CTA is persuasive but it shouldn’t overwhelm the reader or bore them. Make sure to sound genuine. Keep your CTA casual. Just a humble reminder that you’re waiting for a response or you’d appreciate it to be answered.
Be straightforward and not too salesy. People often hate when they are pushed to do something. So your biggest flex should be motivating your potential client, not forcing them into something.