Technology

How Entrepreneurs can win customer loyalty with content marketing

If you are a small business owner, or an Entrepreneur, then you’ve surely wondered how to use Content Marketing. Eventually you saw that it doesn’t fit your marketing activities, and you went back to old routines.

Our friends from Aleph Website have shared an exquisite article on how to use content marketing for small business: How to Use Content Marketing for small business

Aleph Website  has developed many websites, and helped entrepreneurs evolve into mid-sized organizations. Although they are solely in the business of web development, they have a team of experts trained and specialized in increasing sales conversions online!

Make sure to visit the full article. Here we just give you the basics outlined:

1. Define the customer segment

Content Marketing works only if you focus your marketing efforts on targeting a specific type of audience. Knowing demographics, sociographics and user behavior is often preliminary to defining the customer segment, i.e. the customer persona.

2. Problem Identification

Knowing your target very well, it is time to find a pain point or some demand that is not met by this segment. Then deliver solutions to alleviate pain and provide comfort and pleasure.

Ultimately, the segment must be better off with your solution. Don’t overcomplicate here. Be simple in your attempt to satisfy the customer. At times, all they need is a concise piece of information for them to feel in control.

3. Develop Content tailored to sooth the problem

There are many different types of content you can use:

  • Video
  • Blog Post
  • Downloadable
  • Email Newsletter
  • Webinar
  • Social Media Posts

All of these present solution forms that you can use to deliver the content to your customer segment. Use the one most suitable.

At this stage, it is important to think about the customer. That should be your focal point. Avoid advertising products, just try to solve the problem.

You will be surprised how quickly you’ll gain loyalty from your customers and visitors.

Aleph Website as Content Marketing specialists for Website Design and Development

Aleph Website is a small, highly specialized, web design agency. They are a team of 3 members:

  • One Senior Software Developer
  • One Highly talented Designer
  • One Content Marketing and SEO Specialist

The three of them, together, deliver impeccable and optimized website solutions.

We recommend you to use their services as they cover content marketing in and out! Especially for small-sized organizations looking to invest in growth and enlarge their capacities.

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