Any business wants to avoid stagnation. There will be no advancement unless fresh means of improving and new solutions are found. The search engine optimization sector is no exception.
By changing and releasing new algorithms, Google improves the quality of search results. SEO gurus stay current by conceptualising new SEO concepts that will aid in the correct optimization of websites.
Some of the trends are a throwback to the past, but they still seem current.
In this post, you’ll learn about five SEO trends to pay attention to in 2022.
Bonus Read: Digital Marketing Trend To Lookout For
Let’s get started.
1. The Increasing Popularity of Voice Search
In 2019, 48% of users utilised Google voice search to find whatever information they needed. Year after year, this percentage rises.
Google began to emphasise the development of search technologies such as RankBrain, the Knowledge Graph, and BERT in response to this trend. Investing in these technologies aims to improve the accuracy of voice search results.
As a result, the Knowledge Graph tries to make it easier to grasp the links between entities (people, places, and things). BERT and RankBrain are working on deciphering the meaning of search queries.
What can you do with the current SEO craze?
First and foremost, keep in mind that directly optimising your site for these technologies is difficult. You can probably optimise the webpage for voice search.
The following are the measures to take:
- Make certain your Google My Business profile is active.
- You must provide schema markup.
- Build backlinks
- Site speed should be prioritised.
- Respond to the questions posed by your target audience.
- The length of the responses is limited (no more than 29 words)
2. Google Will Be Able To Recognize E-A-T
Let’s start with a definition of the term “E-A-T.” The letters E-A-T stand for “expertise,” “authority,” and “trustworthiness.” Furthermore, keep in mind that E-A-T is not a ranking criteria.
E-A-T is divided into three stages:
- The method begins with a human search quality rate evaluation of E-A-T of search results.
- The feedback is then used by Google to identify signals that are compatible with E-A-T.
- The final part of the process is when Google proposes appropriate search algorithms.
You should accomplish the following to meet E-A-requirements: T’s
- Maintain your material.
- Examine your content for information that is trustworthy.
- Cover only the themes you’re familiar with and focus on building backlinks.
- Increase the number of views and mentions
This SEO trend will assist you if you follow all of the parameters listed above.
3. Searches with no clicks Continue to expand quickly
There are two sides to every coin — positive and negative. This regulation does not apply to zero-click searches. The advantage of zero-click searches is that individuals can acquire whatever information they need as part of a featured snippet in the blink of an eye. In other words, you get a quick and straight response to your query.
The disadvantage of zero-click searches is that they do not generate any website traffic.
Because there is no need to visit the link in order to acquire more detailed information on the website.
Google attempts to please users by returning the most relevant results for their requests. That’s why Google proposes answers to questions in the form of highlighted snippets, resulting in an increase in zero-click searches.
What can you do with the current SEO craze?
First and foremost, you must realize that you have no control over this SEO trend. This is an undisputed fact. On the other hand, you can determine which keywords you should avoid utilizing for SEO purposes. If these terms do not generate clicks, you should disregard them.
You should determine whether a featured excerpt fully addresses the query. You can certainly use these target keywords if it compels folks to dig further and click the link.
4. The First Priority Is the Search Intent
Search intent is an important part of any SEO strategy. It reveals the underlying reason why people look for information on the internet.
When it comes to determining the aim of a search, it can be fairly difficult. Let’s look at some instances to help you grasp this better.
The search intent of the query “how to change Gmail password” is learning. A user is looking for precise instructions on how to modify his or her Gmail password. However, if you put “report maker tool,” Google will return different search results because the search intent behind this query is unclear. The situation is perplexing because the query contains no trigger words.
For this query, there are at least two forms of search intent. The first is education; people want to learn more about this technology. Commercial intent is the second form of intent. People express an interest in acquiring a report generator tool for their workplace. You can learn all this by doing an online SEO Course.
5. Image Searches Will Become More Popular
Image SEO is now an important part of any overall optimization plan. Optimized photos do certainly attract visitors to the website.
Even though this SEO strategy has been around for a while, it is still relevant in 2022.
People like to look for information utilizing visual aspects such as photos. As a result, picture search grows significantly.
Are there any new ideas for utilising this old-school SEO practise this year?
Image SEO hasn’t changed much in terms of technology. To optimize pictures, you don’t need to learn any new skills. However, you should be aware that the significance of this form of optimization has grown significantly.
What was the reason for this?
People began to use their phones to look up information on anything they were seeing. With the power of Google Lens, this option is available. Simply enough, you aim your smartphone at any object or object you can see. Google Lens displays photographs and connections to sites where matching goods can be purchased.
The SEO sector is always changing. New trends emerge, forcing marketers to reconsider their SEO approach in light of these changes.
If you don’t have a lot of expertise with SEO and digital marketing, an MBA in Digital Marketing can help you learn about the current marketing trends.
Although SEO is not a science, it does necessitate daily learning.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.