SEO vs. Paid Search: What Is Right for Your Business?

Did you know that over 30 million small businesses make the United States their home?

If you’re launching a new business, the first thing you want to do is to advertise it. When you want to stand out from competitors, you must know when to use paid search vs. SEO. However, if you’re new to the business landscape, you may not know which to prioritize.

Wondering if you should use SEO or paid search?

With this guide, we’ll compare SEO vs Paid search. That way, you’ll know how to make both methods work in your favor. Read on and find out more:

Pros of SEO

SEO is a set of rules that allows a search engine’s algorithm to filter the best results. With Google having a 92% share of the global search engine market, SEO is more important than ever. Further SEO statistics show that 90% of consumers used the internet to find a local business in the past year. Here are some benefits you must know:

1. Awareness

Search engine visibility on your intended keywords is advantageous. After all, it puts you at the forefront of your customers. Safari Digital Colorado Springs SEO suggest that the biggest benefit of choosing search engine optimization is the scalability. While PPC is limited by the amount of money that you spend on ads each day, there is no limit to the number of clicks and impressions that you can generate through SEO.

2. Branding

You must aim to become visible on relevant commercial terms and informational queries. It helps with your branding efforts because you get more trust from searchers. This can affect a customer’s purchasing decision while looking for answers.

3. Credibility and Trust

If your website has a higher rank in organic results, people see your brand as more credible. After all, many users skip ads and hold organic results in higher regard. Your visibility is your ticket to get the ultimate stamp of approval.

This is possible because SEO makes you an authoritative voice. You must couple this with positive reviews and strong reputation signals. This gives the most value to your efforts.

4. Website Traffic

With more website visitors, you can drive awareness further. This means your website can educate more people about the benefits of working with your business.

5. Cost Per Click

Traffic from organic search is free. The cost comes from the amount of time and effort you invest in developing your SEO. However, each impression or click has no direct charge.

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6. Return on Investment

Compared to traditional paid media, organic search engine traffic has better ROI. It’s especially when you pair it with a PPC campaign.

7. Sustainability

Paid search marketing will lose benefits as soon as you stop putting money into it. With this, your efforts to get better organic traffic is more sustainable. This means it won’t suffer a lot when you cut your marketing budget.

8. Strategic Advantage

Search engine visibility is slow and difficult, which can be a good and bad trait. After establishing yourself, your competitors can’t beat it with PPC alone. This makes your company competitive as long as you’re consistent.

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Cons of SEO

SEO isn’t an all-powerful method to gain more people. In some cases, organic traffic is too slow to be worth the effort. Most of the time, you must target less-competitive keywords because big companies will have better means.

Do you want to know the average duration before you reap the benefits of SEO? If so, check it out at

Pros of PPC

Most people value organic searches compared to paid ones. However, PPC has some great benefits that give it an edge over SEO:

1. Page Position

Paid search always has a place on top of organic results. You’ll see paid ads as the first four results when you browse Google using a desktop browser. Even when people choose to scroll past, they will see your ads.

2. Improved Ads

You have more space to deliver your marketing message because of PPC’s nature as ads. You can make ads complete with site links, pricing, and more. With this, you can release ads that dominate the results page.

3. Visual Product Ads

When selling a product, Google enables you to post visual shopping ads. This helps users see the things they’ll click on. This ad type gives you a superior clickthrough rate unavailable when using organic searches.

4. Brand Visibility

Running PPC campaigns allows you the right people to see your business. This applies even when they make brand searches before clicking on your website. The visibility alone will make your marketing budget worth your while.

5. Budget and Targeting

PPC gives you total control of your budget. Think about the amount you’re willing to spend each day and set it as the maximum. The best part is that PPC has a laser-like focus on targeting potential customers.

You can set your ads to target search terms like organic searches. However, you can also set the time, day, location, language, and audience. You can even target customers using a specific device.

6. Speed and Agility

PPC campaigns are fast because you can make it within a few days. This is the fastest way to get in front of your customers. It’s especially because the people seeing the ad are already interested.

Also, the agility of PPC ads makes it a great testing tool. If you run a short PPC ad campaign, you get instant feedback and gauge interest. That way, you won’t start marketing without enough buzz.

Cons of Paid Search

As you guessed, PPC can get expensive. If you target entire countries or run global campaigns, the costs can get out of hand. It also requires constant investment, making it less robust than SEO.

PPC and SEO Working Together

Using both SEO and paid search gives you the best chance of gaining visibility if you have the budget. Since their pros and cons synergize, they can also support each other. If you intend to get a high growth rate with aggressive marketing methods, pick both to achieve this goal.

SEO vs Paid Search: Use Both Today!

These are the pros and cons of SEO vs paid search. If you want to make the most out of SEO and paid search, use both in tandem.

The Serp Checker also provides an estimate of how much traffic these keywords would bring in per month, what their domain authority is, and how they rank on Google’s first page.

Did you find this guide helpful? If so, please read our other posts and learn more valuable digital marketing information.

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